Local SEO from £349/month and full campaigns from £699/month (+ VAT), with a free PDF audit before work begins. We get UK small businesses found on Google, Maps, and AI search so the right people enquire — whether you are in Leicestershire or further afield.
dotwall SEO, in short: we help UK small businesses rank on Google, Maps, and AI search so the right people find you and enquire. Local SEO starts at £349/month and Full SEO at £699/month (+ VAT). Every plan includes a free PDF audit, and a six-month Local or Full plan includes a free one-page or basic five-page website.
Areas we cover
Based here, working UK-wide. Looking for Leicester SEO? Start there for city-level detail, or pick your town below. Packages, audits, and the ranking guarantee sit on this page.
Why SEO?
Ads interrupt. SEO answers. When someone searches for what you do, your job is to be the business they find.
Outbound / cold
1.7%
average close rate
You chase people who weren’t looking.
SEO / search
14.6%
average close rate
They came looking for you. That’s why SEO leads convert harder.
How search wins you work
68%
Most people start with search
of online experiences begin on a search engine — that’s where buying intent lives.
53%
Organic search drives the majority
of website visits come from organic search — not ads, not cold outreach.
24/7
Your site keeps selling for you
Rankings work overnight, weekends and holidays — without another ad spend.
Sources: HubSpot marketing statistics (inbound vs outbound close rates); BrightEdge Research (organic share of traffic); Google Search Central — SEO starter guide; Wikipedia — search engine optimisation; Wikipedia — local search; ONS — UK internet industry.
People are searching differently, using AI tools, voice assistants, and conversational queries. The businesses that show up are the ones with solid SEO.
Google's AI Overviews pull from trusted, well-structured content. We optimise your site to be the source AI cites, putting you at the very top of results.
When people ask AI chatbots about your industry, we make sure your business is mentioned. This requires authority, backlinks, and structured content.
Voice queries are longer and more conversational. We target the exact phrases people speak, not just type, so you capture this growing traffic.
The messages below are the kind of updates we care about. Phone calls, bookings, and busy offices, not another chart nobody opens.
DH1 Bathrooms
Andy runs DH1 Bathrooms, a local bathroom fitting business we look after for SEO. He popped this over after a short break away, and it says more than any graph ever could.
While he was on holiday, the office kept telling him enquiries were coming in strong. That is the point of the work: more of the right people finding you, getting in touch, and keeping the jobs rolling in.
We have been working with Andy for a while now, and that ongoing relationship is one of the nicest parts of the job. Quiet, consistent progress, and a client who can feel the difference.
Visit dh1bathrooms.co.uk
Greystone Shutters
Bradley is part of the team at Greystone Shutters. They supply made-to-measure shutters locally, and we look after their SEO and Google Business Profile.
This message came through after a run of phone call bookings. Five calls leading to three bookings in a few days. Exactly the kind of result that matters when you are fitting shutters for real customers, not chasing rankings for the sake of it.
It is another reminder that good local SEO shows up in the diary. More of the right people calling, and a business that can feel the work landing.
Visit greystoneshutters.co.uk
The playbook
Six levers. One job: put your business in front of people who are already looking to buy.
01 · Local dominance
Google Business Profile, citations, and local landing pages pointed at “near me” searches — so when they need you now, you’re the one that shows up.
02 · Intent
We find what your best customers actually type — then build the whole strategy around those terms.
03 · Foundations
Speed, crawlability, schema, Core Web Vitals — the boring stuff that quietly unlocks rankings.
04 · Content
Not blog filler — pages built to educate, rank, and turn visitors into enquiries.
05 · Authority
Relevant, high-quality backlinks that raise trust — not spammy directory noise.
06 · AI search
Structured for ChatGPT, Gemini and Google AI Overviews — so you’re cited, not ignored.
Take a Local SEO or Full SEO plan with a minimum 6-month commitment and we build you a one-page or basic five-page website at no extra charge. Fundamentally, you run your website for the price of the SEO plan.
Offer applies to new Local SEO and Full SEO plans. Need more than Home, About, Services and Contact? We can price extra pages separately. UK VAT not included on monthly SEO fees.
No hidden fees. You're paying for the outcome and the expertise, not a stopwatch. Free website included on Local and Full with a 6-month commitment.
Look after and keep improving the site you've already got. Steady upkeep with gains over time, no fixed campaign.
Always-on care & steady gains
An active campaign to win rankings in your area. Pointed end-to-end at local search.
Free website included One-page or basic five-page · 6-month SEO commitmentActive local ranking campaign
A full-scale growth campaign, local, national, content, links, competitors and AI visibility.
Free website included One-page or basic five-page · 6-month SEO commitmentFull-scale growth campaign
All plans billed monthly · UK VAT not included · Free website offer needs a 6-month Local or Full SEO commitment · Continuous improvements can cancel anytime.
Straight answers on pricing, timelines, and what our SEO packages include.
Local SEO starts at £349 per month and full SEO campaigns at £699 per month (+ VAT). Every plan includes a full PDF audit before work starts.
Most local businesses see meaningful movement in 2–4 months when the website foundation is solid. We guarantee ranking progress within two months or we keep working for free.
Local SEO (£349/mo) covers GBP optimisation, local keyword targeting, on-page SEO, and monthly reporting. Full SEO (£699/mo) adds national targeting, content, technical fixes, link building, and AI search optimisation. Commit to Local or Full SEO for 6 months and we also build you a one-page or basic five-page website free of charge.
Yes. Commit to Local SEO or Full SEO for a minimum of six months and we build you a one-page or basic five-page website free of charge — typically Home, About, Services and Contact. Anything beyond that can be priced separately. You effectively run your website for the price of the SEO plan. We start with a free homepage preview, then build the site around your SEO strategy. We own the website during the six-month commitment; after that, you fully own it.
Yes. Request a free SEO audit and we will send a personalised report within 1–2 business days. No commitment required. Drop your details below and we will get started.
No questions match your search. Try different keywords.
Fill in the form below and we'll send you a detailed, personalised SEO report within 1–2 business days. No commitment required.
Tell us about your website and we'll get to work on your report straight away.
