We’ve just launched a new website for Strength Systems, the strength coaching brand run by Adam Philpott from Banks Fitness in Sileby, Leicestershire.
Have a look: strength-systems.co.uk.
Adam coaches people who want to lift better, get stronger and feel more capable, from complete beginners to lifters heading into their first powerlifting competition. The brief was not another generic personal trainer template. It needed to feel bold and serious about strength, explain his structured approach in plain English, and make booking a free intro the obvious next step.
So the new site is built around that:
- A brand with real presence. Black and gold throughout, heavy type and gym photography. “Strength coaching in Sileby” leads the hero, with a client quote above the headline and a Start your strength journey CTA right underneath.
- The method, explained simply. “Stop guessing. Start progressing.” Structured programming, expert coaching and purposeful progression, laid out so visitors understand what they get and why it works.
- Three clear ways to train. 1-to-1 coaching, online and hybrid programmes, and The Norwegian System, a four-week small-group block with live spaces remaining so people can see how many places are left.
- A path in that removes the nerves. Book a free intro, get a plan built around you, then show up and progress. A tour of Adam’s private facility at Banks Fitness and a physical assessment come first, so nobody walks in blind.
- Proof from real clients. Full testimonials from Jane, Sanjay, Neil and Ana, covering confidence, technique and PBs on the platform.
- Fast, lightweight build. Free intro request form, newsletter signup with five free tips, and a site that loads quickly on a phone between sets.
If you’re a coach, trainer or studio and your website doesn’t reflect the standard of your coaching, this is the kind of rebuild we mean. A strong brand, a clear offer, and a site that turns visitors into intro bookings.
Want something similar for your business? Get in touch or grab a free homepage mock-up. We’ll send you something over within 12 hours.
