Lead-focused web, SEO & AI

Websites that
generate leads.

If your site looks fine but barely brings enquiries, you’re not alone. We guide independent businesses with websites, SEO & AI built to get you found — and contacted.

"Their communication and speed in delivering the website are unparalleled."

Kaleem

"Excellent advice & guidance from start to finish."

Lizzie Budgen

"Really supportive and incredible at what they do, highly recommend!"

Natasha Turley

"Exactly what I envisioned is exactly what he built. 10/10."

Donovan Wint

"Ben really does know his stuff... a web designer that actually does more than the average."

Aaron Godden

"The process was seamless and professional from start to finish."

Georgia Brown

"Captured the essence of who we are and brought our brand to life."

Tim Veiro

"Exceeded all my expectations and was great to work with."

Claire McFadden

5.0 · 130 reviews

The problem we solve

Your website should bring in enquiries. If not, you’ve got a problem.

Plenty of businesses have a site that looks alright and still barely rings. People land, get confused, and leave. We fix that — clear websites and SEO so the right people find you and get in touch.

A modern lead-focused website next to an outdated, confusing one
Brings in enquiries Gets ignored
  1. 1

    Free homepage preview

    We design the top of your new site in 12 working hours so you can see the direction before you pay.

  2. 2

    We build your website

    A clear, fast site that says what you do, proves you can be trusted, and makes it easy to enquire.

  3. 3

    Enquiries start coming in

    Calls, forms, WhatsApp and quote requests from people who were already looking for what you sell.

What success looks like

Your phone starts ringing

  • People find you on Google and understand you in seconds
  • Calls, quote forms and WhatsApp messages come in
  • You stop chasing cold leads and start answering warm ones

What rubbish looks like

A pretty site that stays quiet

  • Visitors land, get confused, and leave
  • Competitors win the enquiries you never hear about
  • You keep paying for ads or hoping word of mouth covers it
Get your free homepage See website design
⭐ 5-star websites

Lead-focused websites

We build websites designed to turn visitors into real enquiries, with calls to action that make it easy for customers to call, book, or get in touch.

One-page website

Professional and high-converting, designed to get results fast.

From £399 £299 + VAT

Low upfront cost

Essential Website

Multi-page site, fully supported.

£69/mo + VAT

Just £99 + VAT upfront

Own the website after 24 monthly payments.

Ultimate website

Full multi-page site, available monthly or as a one-off payment.

From £99/mo + VAT

Also from £1,800 + VAT, pay in 3

A.S Painting Contractors website homepage, bespoke painters in Leicestershire

Lead generating

Built for trust

Grow faster

Dotwall client portal dashboard
✦ Your client portal
Need support?

You run the business.
We handle the digital.

From website updates to SEO, social media, AI tools, branding, we handle the digital side so you can focus on running your business.

  • WordPress care packages from £35/mo, keeping your site fast, secure, and up to date
  • Ad-hoc support from £50/hr, with discounts available for bulk hours
  • Full transparency, everything logged and recorded in your own client portal

Website design

WordPress & Elementor

SEO

Local & national

AI tools

Agents, chatbots & apps

Social media

Content & strategy

Branding

Logos & identity

Website care

Updates & support

Client portal

Full transparency

WhatsApp support

Always on hand

AI web apps

Custom tools & portals

Website design

WordPress & Elementor

SEO

Local & national

AI tools

Agents, chatbots & apps

Social media

Content & strategy

Branding

Logos & identity

Website care

Updates & support

Client portal

Full transparency

WhatsApp support

Always on hand

AI web apps

Custom tools & portals

SEO

Need more website leads?

We create SEO strategies for your website, ensuring that you're put in front of more eyeballs, more search results, and more AI results to get you more leads from the right type of people. SEO leads are the most reliable intent leads you can get.

  • Rank higher on Google for the searches that matter most to your business
  • Appear in AI search results. Google AI Overviews, ChatGPT, Perplexity and more
  • Local SEO that puts you in front of customers in your area, ready to buy
Google Search Console showing SEO growth results
✦ Real client results

849

↑ from 442

Total clicks

194k

↑ from 100k

Impressions

+92%

↑ clicks growth

6 months

Developer using AI tools to build websites
✦ AI-powered workflow
AI apps

AI that helps you win more work

Practical AI for your website and operations, portals, on-site tools and integrations that save time and support lead generation, not gimmicks.

  • AI-generated imagery, better visuals for your site, faster and at a fraction of the cost of a photoshoot
  • Smarter, faster content. AI-assisted copywriting that sounds like you, not a robot
  • Always ahead of the tools, we test and adopt the best AI on the market so you benefit without the learning curve

Real client work

Homepages we've designed for UK businesses

Swipe to browse. Tap any one to view it full size.

Reviews

What our clients say.

130+ five-star reviews from real businesses across the UK.

5 from 6 client reviews

Swipe for more reviews

“

“Brilliant, fast and reliable — no messing around. Perfect, so glad we are now on board.”

Brilliant fast and reliable no messing around perfect so glad we are now on board

A

A.S Painting Contractors

· May 2026

“

“They achieved everything we wanted — and more — all within our limited budget!”

The team at Dotwall were perfectly paced to fulfil our requirements. Their expertise and knowledge was fantastic and despite our continually changing goalposts they achieved everything that we wanted…

D

Dora Walls

Dove Hospice · May 2026

“

“They've taken an old, outdated website and transformed it into something modern, professional, and easy to use.”

From everyone at Doepke UK, we'd like to say a huge thank you to the team at Dotwall for delivering a fantastic new website for us. They've taken an old, outdated website and transformed it into…

E

Ella Doepke

Doepke UK · May 2026

“

“Ben and Boby built our site for us. It is so much better than we expected!”

Working with dotwall has been an absolute pleasure! Ben and Boby built our site for us. It is so much better than we expected! The team are always on hand and provide fast and valuable responses. We…

M

Mitesh Chauhan

LA NET · May 2026

“

“I cannot speak highly enough of Ben and his team”

I've worked with Ben and his team on multiple website projects over the last year, and I cannot speak highly enough of them. They are incredibly talented at what they do, always on hand to answer any…

M

Mark Rose

· June 2026

“

“Easily the best web guy I have worked with”

1st class service. Ben puts the effort into understanding where he can add the most value and also delivers it in a quick manner. Easily the best web guy I have worked with and hopefully continue to…

A

Andy Mcnicoll

DH1 Bathrooms · July 2026

Worldwide

We work with clients worldwide

Remote-first by design. Wherever your business is based, we can design, build and support your website.

Studio in Leicester, Leicestershire — UK roots, global clients.

Also active locally

Leicester Loughborough Coventry Hinckley Hythe Coalville Lutterworth Melton Mowbray Market Harborough Syston Birstall Mountsorrel Liverpool
Latest news

Latest from the blog.

Swipe to browse the latest posts.

View all articles
StoryBrand: Why We Use It
web designcopywriting

StoryBrand: Why We Use It

What Donald Miller's StoryBrand framework is, why it works for UK small-business websites, and how dotwall uses it to turn visitors into leads.

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New website launch: PSC Bikefit | Peak Sports Coaching
new projectweb design

New website launch: PSC Bikefit | Peak Sports Coaching

We've launched a new website for Jon at Peak Sports Coaching / PSC Bikefit in Boston, Lincolnshire. From first contact to live site in under a week.

Read
New website launch: Trent Valley Contracting | Specialist drylining
new projectweb design

New website launch: Trent Valley Contracting | Specialist drylining

We've launched a new website for Trent Valley Contracting, a specialist drylining firm. From no website to a professional online presence they can share with Google, clients and stakeholders.

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Are you doing SEO? You need to be asking for reviews as well
seogoogle business profile

Are you doing SEO? You need to be asking for reviews as well

SEO brings the leads. Asking every client for a Google review turns that work into free map-pack demand. Why Google Business Profile reviews matter as much as ranking.

Read
New website launch: Connect in Spanish | Julia Gómez
new projectweb design

New website launch: Connect in Spanish | Julia Gómez

We've launched a lead-generating website for Connect in Spanish, local client Julia Gómez's Spanish classes. Go and have a look today.

Read
How much does SEO cost for a UK small business in 2026?
seopricing

How much does SEO cost for a UK small business in 2026?

An honest breakdown of what SEO actually costs for UK small businesses in 2026, from £150/month upkeep to full campaigns. Real price ranges, red flags, and how to choose without getting burned.

Read
FAQ

Questions we hear all the time.

Straight answers on pricing, the free homepage, SEO, AI, the tech we use, and who does the work.

Ben Wall, dotwall, web design and digital services

Hey 👋, I'm Ben

Ben Wall · dotwall, small team, direct access.
Where do you work?
We're a UK-based studio working with businesses across the country and worldwide. We're rooted in Leicestershire, but most of our work is lead-focused websites, SEO and AI for independent businesses wherever they are. We also have dedicated pages for Leicester and Loughborough if you're local.
What's the free homepage offer all about?
We design a real homepage mock-up for your business, typically within 12 working hours, so you can judge quality and fit before you commit. There's no payment and no obligation. If you love it, we'll talk about the full site; if not, no hard feelings. See the free homepage offer.
Do you offer SEO?
Yes. We offer local and broader SEO, audits, and ongoing retainers, aligned with the sites we build so rankings and conversions move together. Start with our SEO services or request a free SEO audit.
Do you offer general business or digital strategy consultations?
Yes. Beyond the visuals, we often help with messaging, page structure, conversion paths, and what to tackle next online, especially when we're already engaged on a website, care plan, or ongoing marketing. Get in touch to talk it through.
How much do websites cost?
As a guide (all + VAT): one-page websites on offer at £299 (was £399); our Essential Website is £69/month with just £99 upfront; and our larger Ultimate site is available from £99/month or £1,800 with pay-in-three options. See the packages on this page or our full website pricing.
Do you offer monthly packages?
Yes. Our Essential Website costs £69/month with just £99 upfront, and is fully supported. You own the website after 24 monthly payments. Ultimate sites also have a fixed-term monthly option. Compare website packages.
Are you VAT registered?
Yes. Our VAT registration number is GB 476 074 079. VAT is added to all invoices we send out at the applicable rate.
Do you build WordPress websites?
Yes. WordPress with Elementor remains a core stack for many clients who want a robust, editable site with hosting and care from people who actually maintain it.
What do you build websites with?
For most new websites we mainly use Astro. It is extremely fast, lightweight, and SEO-friendly, we love it so far. WordPress with Elementor is still the right choice for many clients who want that in-browser editing workflow, we use both, depending on the project.
Do you build AI-powered websites and tools?
Yes. We build AI-assisted experiences where they genuinely help, on-site tools, internal portals, and integrations, not gimmicks bolted on for the sake of it. Most new brochure and lead-gen sites we ship on Astro so they stay fast and SEO-friendly; AI sits on top when it earns its place. See AI apps & portals.
Is everything AI websites now, or do you still do traditional sites?
We've invested heavily in AI tooling and modern builds because demand is there, but we still ship plenty of classic brochure and lead-gen sites every month. Most businesses need a clear website first; AI layers on top when it earns its place.
Is it just you, a one-man band?
No. dotwall is me (Ben) and Bobby, a deliberately small team so you know who is on the tools, with direct access and none of the agency carousel. For larger scopes we scale with trusted partners, but the core relationship stays with us. Say hello.