Lead-focused web, SEO & AI

Websites that
generate leads.

If your site looks fine but barely brings enquiries, you’re not alone. We guide independent businesses with websites, SEO & AI built to get you found — and contacted.

"Their communication and speed in delivering the website are unparalleled."

Kaleem

"Excellent advice & guidance from start to finish."

Lizzie Budgen

"Really supportive and incredible at what they do, highly recommend!"

Natasha Turley

"Exactly what I envisioned is exactly what he built. 10/10."

Donovan Wint

"Ben really does know his stuff... a web designer that actually does more than the average."

Aaron Godden

"The process was seamless and professional from start to finish."

Georgia Brown

"Captured the essence of who we are and brought our brand to life."

Tim Veiro

"Exceeded all my expectations and was great to work with."

Claire McFadden

Easily the best web guy I have worked with, Andy Mcnicoll · DH1 Bathrooms. They've taken an old, outdated website and transformed it into something modern, professional, and easy to use., Ella Doepke · Doepke UK. Definitely the best decision we made, Jon · Peak Sports Coaching. We couldn't be happier with the website that was created for us, Liz Fryer · Trent Valley Contracting. From start to finish, their service has been absolutely amazing., Alice Starkey · Mind & Body Works

The problem we solve

Your website should bring in enquiries. If not, you’ve got a problem.

Plenty of businesses have a site that looks alright and still barely rings. People land, get confused, and leave. We fix that — clear websites and SEO so the right people find you and get in touch.

A modern lead-focused website next to an outdated, confusing one
Brings in enquiries Gets ignored
  1. 1

    Free homepage preview

    We design the top of your new site in 12 working hours so you can see the direction before you pay.

  2. 2

    We build your website

    A clear, fast site that says what you do, proves you can be trusted, and makes it easy to enquire.

  3. 3

    Enquiries start coming in

    Calls, forms, WhatsApp and quote requests from people who were already looking for what you sell.

Business owner looking at a busy website dashboard with new enquiry notifications

What success looks like

Your phone starts ringing

  • People find you on Google and understand you in seconds
  • Calls, quote forms and WhatsApp messages come in
  • You stop chasing cold leads and start answering warm ones
Frustrated business owner staring at a poor website with no leads

What rubbish looks like

A poor website won't bring leads

  • Visitors land, get confused, and leave
  • Competitors win the enquiries you never hear about
  • You keep paying for ads or hoping word of mouth covers it

The solution

A well-designed website built for credibility and leads.

Not a pretty brochure. A clear site that says what you do, proves you can be trusted, and makes it easy for the right people to get in touch. Start with a free homepage mock-up — see the direction before you commit.

  • Clear message in seconds
  • Trust signals that convert
  • Easy path to enquire

Delivered in 12 working hours · No card · No obligation

⭐ 5-star websites

Lead-focused websites

We build websites designed to turn visitors into real enquiries, with calls to action that make it easy for customers to call, book, or get in touch.

One-page website

Professional and high-converting, designed to get results fast.

From £399 £299 + VAT

Offer up until the end of August 2026

Low upfront cost

Essential Website

Multi-page site, fully supported.

£69/mo + VAT

Just £99 + VAT upfront

Own the website after 24 monthly payments.

A.S Painting Contractors website homepage, bespoke painters in Leicestershire

Lead generating

Built for trust

Grow faster

Astro Astro agency · WordPress → Astro

We build with Astro. New sites and WordPress migrations.

WordPress got a lot of businesses online. For new work, we don't reach for it any more. Astro ships ultra-light HTML, scores brilliantly on Core Web Vitals, and doesn't drown you in plugin updates. Already on WordPress? We'll rebuild it, same brand, much faster site, for a flat £999 + VAT.

  • New builds ship on Astro by default. Fast, secure, and cheap to run.
  • WordPress / Elementor sites rebuilt for £999 + VAT , up to ~40 pages.
  • Blog and headless CMS included. You still edit content without touching code.
  • SEO redirects, Netlify hosting, and the GitHub repo in your name.
A WordPress site rebuilt on Astro — example client homepage

Same brand. Rebuilt on Astro. See the full migration offer on our WordPress to Astro page.

£999

Flat migration price +VAT

2 × 50%

Deposit, then finish

Up to 40

Pages included

~10×

Faster than WordPress

SEO

Need more website leads?

We get you in front of more search results and AI answers, so the right people find you and enquire. SEO leads are the most reliable intent leads you can get.

  • Rank higher on Google for the searches that matter most to your business
  • Appear in AI search results. Google AI Overviews, ChatGPT, Perplexity and more
  • Local SEO that puts you in front of customers in your area, ready to buy
Google Search Console showing SEO growth results
✦ Real client results

849

↑ from 442

Total clicks

194k

↑ from 100k

Impressions

+92%

↑ clicks growth

6 months

Developer using AI tools to build websites
✦ AI-powered workflow
AI apps

AI that helps you win more work

Practical AI for your website and operations, portals, on-site tools and integrations that save time and support lead generation, not gimmicks.

  • AI-generated imagery, better visuals for your site, faster and at a fraction of the cost of a photoshoot
  • Smarter, faster content. AI-assisted copywriting that sounds like you, not a robot
  • Always ahead of the tools, we test and adopt the best AI on the market so you benefit without the learning curve

Real client work

Homepages we've designed for UK businesses

Swipe to browse. Tap any one to view it full size.

Reviews

What our clients say.

131+ five-star reviews from real businesses across the UK.

Swipe for more reviews

Worldwide

We work with clients worldwide

Remote-first by design. Wherever your business is based, we can design, build and support your website.

Studio in Leicester, Leicestershire — UK roots, global clients.

Latest news

Latest from the blog.

Swipe to browse the latest posts.

View all articles
FAQ

Questions we hear all the time.

Straight answers on pricing, the free homepage, SEO, AI, the tech we use, and who does the work.

Ben Wall, dotwall, web design and digital services

Hey 👋, I'm Ben

Ben Wall · dotwall, small team, direct access.
Where do you work?
We're a UK-based studio working with businesses across the country and worldwide. We're rooted in Leicestershire, but most of our work is lead-focused websites, SEO and AI for independent businesses wherever they are. We also have dedicated pages for Leicester web design, Leicester SEO, and Loughborough if you're local.
What's the free homepage offer all about?
We design a real homepage mock-up for your business, typically within 12 working hours, so you can judge quality and fit before you commit. There's no payment and no obligation. If you love it, we'll talk about the full site; if not, no hard feelings. See the free homepage offer.
Do you offer SEO?
Yes. We offer local and broader SEO, audits, and ongoing retainers, aligned with the sites we build so rankings and conversions move together. Start with our Leicester SEO page, full SEO services, or a free SEO audit.
Do you offer general business or digital strategy consultations?
Yes. Beyond the visuals, we often help with messaging, page structure, conversion paths, and what to tackle next online, especially when we're already engaged on a website, care plan, or ongoing marketing. Get in touch to talk it through.
How much do websites cost?
As a guide (all + VAT): one-page websites on offer at £299 (was £399); our Essential Website is £69/month with just £99 upfront; and our larger Ultimate site is available from £99/month or £1,800 with pay-in-three options. See the packages on this page or our full website pricing.
Do you offer monthly packages?
Yes. Our Essential Website costs £69/month with just £99 upfront, and is fully supported. You own the website after 24 monthly payments. Ultimate sites also have a fixed-term monthly option. Compare website packages.
Are you VAT registered?
Yes. Our VAT registration number is GB 476 074 079. VAT is added to all invoices we send out at the applicable rate.
Do you build WordPress websites?
We still support and care for existing WordPress sites. For new builds and rebuilds, we use Astro. If you are on WordPress or Elementor now, we can migrate you for a flat £999 + VAT.
What do you build websites with?
Astro. It is extremely fast, lightweight, and SEO-friendly. New brochure and lead-gen sites ship on Astro by default. WordPress migrations are a fixed £999 + VAT package.
Do you build AI-powered websites and tools?
Yes. We build AI-assisted experiences where they genuinely help, on-site tools, internal portals, and integrations, not gimmicks bolted on for the sake of it. Most new brochure and lead-gen sites we ship on Astro so they stay fast and SEO-friendly; AI sits on top when it earns its place. See AI apps & portals.
Is everything AI websites now, or do you still do traditional sites?
We've invested heavily in AI tooling and modern builds because demand is there, but we still ship plenty of classic brochure and lead-gen sites every month. Most businesses need a clear website first; AI layers on top when it earns its place.
Is it just you, a one-man band?
No. dotwall is me (Ben) and Bobby, a deliberately small team so you know who is on the tools, with direct access and none of the agency carousel. For larger scopes we scale with trusted partners, but the core relationship stays with us. Say hello.