Local and full SEO tailored to your goals, with a free PDF audit before work begins. We get UK small businesses found on Google, Maps, and AI search so the right people enquire — whether you are in Leicestershire or further afield.
dotwall SEO, in short: we help UK small businesses rank on Google, Maps, and AI search so the right people find you and enquire. We quote each SEO campaign individually. Every engagement includes a free PDF audit, and a six-month Local or Full plan includes a free one-page or basic five-page website.
Areas we cover
Based here, working UK-wide. Looking for Leicester SEO? Start there for city-level detail, or pick your town below. Quotes, audits, and the ranking guarantee sit on this page.
Why SEO?
Ads interrupt. SEO answers. When someone searches for what you do, your job is to be the business they find.
Outbound / cold
1.7%
average close rate
You chase people who weren’t looking.
SEO / search
14.6%
average close rate
They came looking for you. That’s why SEO leads convert harder.
How search wins you work
68%
Most people start with search
of online experiences begin on a search engine — that’s where buying intent lives.
53%
Organic search drives the majority
of website visits come from organic search — not ads, not cold outreach.
24/7
Your site keeps selling for you
Rankings work overnight, weekends and holidays — without another ad spend.
Sources: HubSpot marketing statistics (inbound vs outbound close rates); BrightEdge Research (organic share of traffic); Google Search Central — SEO starter guide; Wikipedia — search engine optimisation; Wikipedia — local search; ONS — UK internet industry.
People are searching differently, using AI tools, voice assistants, and conversational queries. The businesses that show up are the ones with solid SEO.
Google's AI Overviews pull from trusted, well-structured content. We optimise your site to be the source AI cites, putting you at the very top of results.
When people ask AI chatbots about your industry, we make sure your business is mentioned. This requires authority, backlinks, and structured content.
Voice queries are longer and more conversational. We target the exact phrases people speak, not just type, so you capture this growing traffic.
Real data from real clients. No vanity metrics, just rankings, clicks, and impressions that matter.
The playbook
Six levers. One job: put your business in front of people who are already looking to buy.
01 · Local dominance
Google Business Profile, citations, and local landing pages pointed at “near me” searches — so when they need you now, you’re the one that shows up.
02 · Intent
We find what your best customers actually type — then build the whole strategy around those terms.
03 · Foundations
Speed, crawlability, schema, Core Web Vitals — the boring stuff that quietly unlocks rankings.
04 · Content
Not blog filler — pages built to educate, rank, and turn visitors into enquiries.
05 · Authority
Relevant, high-quality backlinks that raise trust — not spammy directory noise.
06 · AI search
Structured for ChatGPT, Gemini and Google AI Overviews — so you’re cited, not ignored.
Take a Local SEO or Full SEO plan with a minimum 6-month commitment and we build you a one-page or basic five-page website at no extra charge.
Offer applies to new Local SEO and Full SEO plans. Need more than Home, About, Services and Contact? We can quote extra pages separately.
We quote each project on its own merits — scope, content, and how much you need us to handle. Most clients find we deliver more than they expected for the budget.
Get in touch today to get started, or request a free SEO audit first.
Straight answers on timelines, audits, and what our SEO work includes.
We quote each SEO campaign on its own merits — your goals, competition, and how much you need us to handle. Most clients find we deliver more than they expected for the budget. Every engagement starts with a free PDF audit. Contact us for a personalised quote.
Most local businesses see meaningful movement in 2–4 months when the website foundation is solid. We guarantee ranking progress within two months or we keep working for free.
Local SEO covers GBP optimisation, local keyword targeting, on-page SEO, and monthly reporting. Full SEO adds national targeting, content, technical fixes, link building, and AI search optimisation. Commit to Local or Full SEO for 6 months and we also build you a one-page or basic five-page website free of charge.
Yes. Commit to Local SEO or Full SEO for a minimum of six months and we build you a one-page or basic five-page website free of charge — typically Home, About, Services and Contact. Anything beyond that can be quoted separately. We start with a free homepage preview, then build the site around your SEO strategy. We own the website during the six-month commitment; after that, you fully own it.
Yes. Request a free SEO audit and we will send a personalised report within 1–2 business days. No commitment required. Drop your details below and we will get started.
No questions match your search. Try different keywords.
Fill in the form below and we'll send you a detailed, personalised SEO report within 1–2 business days. No commitment required.
Tell us about your website and we'll get to work on your report straight away.
