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At Dotwall, we work with a wide range of businesses across Leicestershire and beyond. One thing we notice time and again? Business owners love to write about what they do — and we get it. You know your business better than anyone.
But here’s the thing: great writing and effective website copywriting are two very different skills.
You can tell a brilliant story, but without the right copy structure and strategy behind it, your website won’t convert visitors into customers — and that’s where it counts.
At Dotwall, we’re here to help you turn great writing into a website that actually delivers results — making sure your audience not only loves what they read but also knows exactly what to do next.
What’s the Difference Between Writing and Copywriting?
Your audience wants to read your story — absolutely. But if you want them to buy, you need to guide them with clear messaging that highlights what you offer and why it matters to them.
This is where copywriting comes in. It’s about aligning your words with a purpose: showing the value of what you offer and moving people closer to action — whether that’s buying a product, booking a service, or getting in touch.
5 Practical Copywriting Tips to Boost Your Website
✅ Tip 1: Cut the Jargon
You know your industry inside out — but your customers don’t. Strip back complex terms, acronyms, and specialist language. Make it simple, clear, and accessible.
If you absolutely must include technical terms, explain them. A short glossary or hover-over definitions can keep things user-friendly.
✅ Tip 2: Focus on Outcomes, Not Just Services
It’s tempting to list what you do. Instead, talk about what your customer gets.
Rather than saying “we build websites with Elementor and WooCommerce,” say “we create flexible websites that help you sell more, book more clients, and grow without limits.”
✅ Tip 3: Answer Their Questions — Before They Ask
Your site should pre-empt the questions your audience is already thinking about.
Use tools like AnswerThePublic or AlsoAsked to find out exactly what people want to know — and speak their language. Look at reviews, testimonials, and customer feedback to understand the words they use.
✅ Tip 4: Keep It Light and Scannable
Massive blocks of text turn visitors away. Break your copy into short, snappy paragraphs. Stick to one clear message per section. Use bullet points (like these), subheadings, and even visuals to make your site easy to scan and navigate.
✅ Tip 5: Always Lead Them to the Next Step
Every page on your site should have a clear action — “Book a call,” “Shop now,” “Get a quote.”
It doesn’t have to be aggressive or pushy. It just needs to guide your visitors so they’re never left wondering what to do next.
Copywriting Isn’t Just Writing — It’s Part of Your Sales Strategy
If writing is something you love, that’s great — and you should keep it up! But writing for pleasure and writing for business outcomes are two different things.
If turning browsers into buyers is your goal, copywriting is the tool that gets you there.
And if writing for sales feels overwhelming or time-consuming? That’s what we’re here for.
At Dotwall Web Design, based in Loughborough, Leicestershire, we don’t just build beautiful WordPress and WooCommerce sites — we craft websites that work hard for your business, using clear, strategic copy to help you grow.
Ready to Take the Pressure Off?
If you’d like to talk about how we can help turn your website into a high-performing sales machine (without losing your voice or your values), get in touch today.
