Congratulations on launching your new website! It’s a significant milestone, but what comes next is crucial: attracting visitors. Here are some effective strategies to boost your website traffic. Remember, Dotwall Web Design is here to help if you need more hands-on assistance.
- Leverage Email Marketing: If you’ve already got an email list, fantastic! Use it to announce your new website. A well-crafted email campaign can create excitement and encourage your existing contacts to explore what’s new.
- Tell internal and external stakeholders: It’s important to inform internal and external stakeholders about your new website. Reach out to people you already know inside and outside your business, such as old customers and current clients. A link to your new website might spark a new conversation about your products or services, leading to potential new customers.
- Update Your Email Signature: A small yet powerful tool. Modify your email signature to include a link to your new website. It’s a simple way to inform every recipient about your online presence.
- Craft a Compelling Blog Post: Write about your new website on your blog. Highlight its features, the reasons for the update or redesign, and how it benefits your users. This not only informs but also adds valuable content to your site.
- Social Media Engagement: Utilize platforms like LinkedIn, Instagram, Facebook, and Google to share your “new website” blog post. It’s an effective way to reach a wider audience and drive traffic back to your site.
- Invest in Paid Advertising: Sometimes, organic reach needs a little boost. Consider paid advertising campaigns on Google or Facebook. These can be tailored to your budget and target audience, whether local or nationwide.
Launching your website is just the beginning. To make your new website investment a success, it’s essential to have a robust marketing strategy in place. This includes regular content updates, Search Engine Optimisation (SEO), and active promotion.
If you need assistance in any of these areas, contact dotwall Web Design. We are based in Loughborough, Leicestershire and are equipped to help you effectively market your website to your target audience, attracting new customers and clients.