Who is ISJ Financial Planning?
ISJ, run by Lena Patel, is a financial wealth business based in Oadby, Leicestershire. It offers independent financial advice and financial services for retirement planning, cash flow modelling, and other related services. ISJ is entirely independent and takes a much more personal approach to personal finance.
What did they need?
ISJ currently uses WordPress to manage its website, which is a good choice. However, the website’s design has some issues, including unclear calls to action and problems with specific design elements. For example, the previous homepage slider cut off Lena’s photo.
The solution
We implemented a clean new design, very much using Lena’s strong brand, with a lovely mixture of pinks and burgundy reds; the website now looks great and has a very distinct call to action.
We also used custom post types on the website to ensure that the services are easy to add/remove and update as and when required.
Before and after
Website screenshots
Visit Lena’s website: isjfinancialplanning.co.uk
Lena’s keyword-specific website: financialadviser-leicester.co.uk
ISJ is now working with us on an ongoing basis for SEO and Facebook ads. Learn more about our SEO services here.
