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When it comes to websites, I always stress to my clients how important it is to get high-quality images. It doesn’t necessarily need to be a professional photographer that costs hundreds of pounds—a good iPhone or Android phone is more than capable these days of producing excellent images. The most important thing is to consider your lighting and ensure you’re in a natural position. In this age of AI, where everything is becoming automated and computer-generated, it’s becoming even more crucial to ensure your uniqueness and personality shine through.
GV Pro Bike Fit
Take this example: we’ve just updated a website for my client and friend at GV Pro Bike Fit, a local business run by Graeme. He’s had some new photos taken, which we’ve converted to black-and-white to add style. These photos look incredible and clearly show what customers can expect when booking a Bike Fit with Graeme. Though professionally taken, these natural photos help separate Graeme from the competition and give him that extra edge in building trust and credibility—customers can see exactly who Graeme is and what the service will be like.
Your options for website photos
When it comes to getting new photos for your website, you have a couple of options. You can get a friend to help take photos of you in your natural working environment, which helps you feel more relaxed. Alternatively, you can hire a professional photographer. A professional’s main skill isn’t just the technical aspects of photography—it’s making you feel at ease and positioning you to show your best self and personality.
Some do's and don'ts of website photography
Photo do's
- Use natural lighting whenever possible - it's more flattering and professional
- Show your actual workspace or business environment
- Include photos of your team members if relevant
- Capture action shots of your work process
- Update your photos regularly to keep content fresh
- Avoid using generic stock photos that don't represent your business
- Don't use poor quality or badly lit photos
- Avoid overly staged or artificial-looking poses
- Don't use outdated photos that no longer reflect your business
- Avoid cluttered or messy backgrounds
The investment worth making
I highly recommend getting professional photos done, especially if your business centers around you or your personality is key to your brand. Even for businesses where this seems less important, like a drainage company I worked with in Derby, team photos make a huge difference. They make your business more personable, and customers know who’ll be showing up to do the work.
Tips for a Successful Photo Shoot
- Plan your outfits and locations in advance
- Consider your brand colors and overall website design
- Take multiple shots of each setup
- Include both landscape and portrait orientations
- Capture a mix of close-up and wide shots
