Stuart from Stu-Nique Fitness Gym came via a recommendation. After our initial chat, I fully understood what sort of website Stuart wanted. He also even provided me with some websites in the same industry that he liked, this is awesome since it provides me with a target to aim for and beat.
Stuart was also keen to have a video playing in the background of the homepage of his members working out. I scheduled a couple of hours to visit the gym and managed to capture some videos, which I then edited together and used the homepage – check it out here: https://stu-niquefitness.co.uk/
Reviews: I was really keen to get Stu-Nique’s Google reviews up. Realising Stuart had a Whatsapp and Facebook group; we asked his current members to leave a review; we’re (at the time of writing) up to 25, 5-Star reviews, which is awesome. Not only that, the reviews are outstanding quality and full of rich keywords such as ‘community‘ ‘strength‘ ‘gym‘ – this is really good for Google as it realises real people are recommended Stu-Nique as a strength gym, and as such, Stu-Nique now ranks in the top 5 on natural Google search and the top 4 on a Google maps search – incredible results for such a new website in a city with a population of 357,394 people.
I’ve also made sure the reviews are noticeable anywhere you are on the website, reinforcing the positive reviews to potential new members.
Forms: The main call to action on the website is offering a 14-day free pass to anyone thinking about joining. Visitors can sign up for a free pass via a form on the website directly linked to Stuart’s email. Stuart has informed me he’s already had 4 members from the website alone.
Another pain point for new members joining is the health questionnaire. Stuart was emailing new members a PDF form, which they had to download, print out, fill in and bring in to the gym. I, for one, hate this method, because like a lot of people – I don’t own a printer! The solution? Another form. This time I used a service called JotForm, which allows me to create a form and gather the all-important signature from the member. This is then sent directly to Stuart, avoiding printers and paper altogether. See the live form here: https://stu-niquefitness.co.uk/health-questionnaire/