The website itself is a simple 5-page design showcasing information about the business. We’ve also added a landing page for up-and-coming developments. In order to generate interest, I created a one-page layout that’s designed to provide all necessary information on current development and allows visitors to ‘subscribe for more information‘.
To achieve this, I created a simple form which allows visitors to add their name, email and which property they’re interested in. We then collect these details in a platform called MailChimp – this allows us to send out emails when updates become available – such as property prices.
This allows Reynolds Property to consolidate a list of interested parties to which we can then update directly. To date, the website has captured 50+ email addresses. I also made sure this was 100% compliant with EU GDPR rules on data capture.
The latest development (Beaumanor Wood) has an advertising sign on-site – this means visitors are going to be going onto the website from their mobile phones when they walk past. To ensure the best experience possible I ensured the website looks as good on mobile as it does on a desktop with a seamless user experience.