Thinking about a new website? 7 reasons why a website is a must in 2021

Do you need a website in 2021? YES. A website’s your gateway to selling; it’s your way of identifying yourself to the world as to who you are, what you stand for. In the following post, I’ve given 7-reasons as to why you need a website in 2021. If you’re on the fence after reading this post, drop me a call – I’m more than happy to go into further details as to why a website can raise your organisation’s profile.

1. You control the narrative

You might already have a Facebook page, a Twitter page and/or Instagram page, and these are great platforms, but these platforms very much restrict your brand.

A website or your design allows your brand to shine through. You control everything from the tone of voice to the call-to-action buttons.

2. Having a website is expected

Search for a product or service these days, and you’d expect to see a website to review. Don’t have a website? Expect your potential customers to move onto your competitors that do have a website.

This is even more true now everyone uses their phones on the go.

7-reasons why you need a website in 2021

3. Showoff your credibility

Survey’s revealed that 84% of shoppers said they trusted online business reviews as much as a personal recommendation from friends or family.

I can’t stress enough how important this is. Having a website is your opportunity to shout from the rooftops how good your services are and let your happy customers do this too.

Let your customer see how great you are!

4. To let Google know you exist!

81% of consumers perform online research before committing to purchase.

Did you know that Google uses robots to cross-reference everything about your business? It looks at your Yell.com profile, your website and your GMB (Google my business), cross-references them to ensure they’re all consistent but more important to grow your ranking. Once Google identifies your business as a real thing and knows your services, this will help your ranking status when potential customers search for your services.

This is even more true now everyone uses their phones on the go.

5. It’s your business’ best salesmen

When looking at website pricing – see the cost as an investment, not a cost. Meaning you’re going to recoup this money and then some from your website.

A website is a selling tool. It’s there to answer any question and remove any barriers for your potential customers. It’s your opportunity to build trust and rapport with your audience.

Never be ‘closed’ every again!

6. Showcase your products and/or services

A website is the best place to showcase your products and services. You can use amazing descriptive text, stunning images to sell your services. Want to go one step better? Whip out the video cam and record a video about your services.

This is even more true now everyone uses their phones on the go.

Put your amazing services in the spotlight!

7. Provide those all-important updates

Whether you’re talking about your services on a blog, showcasing your latest client project or announcing that you’re still open during 2020 lockdowns. Websites provide a powerful outlet to keep your customers informed.

I’ve had countless times during 2020 lockdowns that I’ve wanted to know whether a certain business is open or not or whether their opening hours have changed only to be left disappointed. What a rubbish user experience!

Keep your customers in the know!

To conclude, there are many reasons why you should have a website today to either represent your business, showcase your services and client testimonials but more importantly, to obtain more business. Granted, you can’t just throw any old website up and expect it to attract customers from day one – but with a solid brand identity, a well-thought-out menu, a website can take you to new heights and help you dominate your local area!

Need help getting start? Book a 1-hour free consultation today to discuss why a website is a must for your organisation.

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