6 Client qualities any web designer would love

A very quick rundown of my perfect web design client. Here are my 6 qualities any web designer would love:

  1. Understanding and appreciating the art of web design: It might not seem like it, but designing a website is an art. It’s super creative, and when starting from scratch it can be quite hard to do. A website has to not only look good, it has to function well and not hinder the user experience, but more importantly, a website has to incorporate the companies brand identity and personality. Some business owners will try their luck with a website builder such as Wix or Squarespace, but those self-built websites often don’t look professional and don’t represent the brand and personality. They then end up going to a web designer wishing they hadn’t just spent 20-hours trying to make a website when they should have been focusing on their business.
  2. Engaging with the process: If a client doesn’t engage with the build process, it makes my job so much harder. It also results in a far lesser end product as I’ve not been given the information and feedback to create something amazing. If a client expects a web designer to build a website with little to no information, then the end result might look good but it’ll be lacking in any depth.
  3. Providing the required materialsI don’t need much to get going on building a website for a business, but at the bare minimum, I require the basic copy (text) and services/products the business provides/sells. Without this information, I end up creating a very generic-looking website with very generic services/products.
  4. Understanding the importance of quality photos: Photos can make or break a website. I often build a website using stock images in the hope I can replace them at a later stage with real ones, but having professional-grade photos for a business’ website makes their online presence look so much more professional. I’m currently working with a client who has gone to the effort of hiring a professional photographer for her new website – the results are stunning. Photos bring the page to life and build trust with the business’ audience. Websites full of stock images end up looking fake – and trust me, visitors can tell stock photos a mile off.
  5. Providing content and feedback in a timely manner:  From start to finish, a 5-10 page brochure style website will only take me 5-7 working days to complete. However, when the website’s content isn’t as forthcoming and responding to feedback takes 1-3 days, the entire process slows down, and a website that should be complete in a week ends up taking 6-8 weeks.
  6. Enthusiasm for their business: I want a client to love their business, I want them to grow, and I want to be a part of that. When a client doesn’t show any interest in how their business will be portrayed online, it makes my job hard. I want to work with clients with a passion for creating the perfect online presence. At the end of the day, if a client has no passion for their business, why would they expect their customers to?

Have a great Sunday.

Ben

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