80% of your home page content should be related to your primary service

It’s 23:15, and I’ve not started today’s blog post. I’m getting worse and worse – BUT – I’m here, right now. I really want to prove that I can write a new blog post every day for 30 days.

Today’s subject: home page content.

What do I mean when I say ‘80% of your home page content should be related to your primary service‘. When creating a website, if you’re looking to attract more customers, you need to ensure your homepage is fully optimised for just that. Let’s take an example industry: plumbing. If you’re in the plumbing industry and looking to attract new customers from Googe, you need to ensure your home page is fully optimised. One way of doing this is to make your home page focused on your primary, money-making services.

🤔 Have a think right now, what’s your most profitable service? In the plumbing industry, I’m going to assume this is emergency call outs. So make your page optimised for just this. The homepage should detail the following:

  • What makes you the best at emergency plumbing call outs
  • What you do
  • What problem you’re solving
  • Why they should choose you
  • Why your emergency call out service is the best
  • Customer testimonials
  • Contact details / Call to action

🚀 How to make sure you rank on the first page of Google:

  • Try and use your target keywords in your URL title. If your target market is emergency calls out, then maybe look for something like ‘businessnameplumbingleicester.com’. Using keywords in your website address is a quick-fire way for Google to rank you better
  • Ensure your homepage has the relevant H-tags; for example, your H1 tags should be at the top of the page, and it should be the first thing the visitors see. E.g.’ Rated Leicesters top plumbing call out company‘.
  • Ensure 80% of your homepage is set up to cater to your targetted keywords – in this case, Leicester / emergency / plumbing.
  • Make sure your Google business profile page is set up and optimised for the above service – this is crucial in ensuring you hit the number #1 spot
  • Get lots of reviews – make a point of asking your customers for reviews. Ask if there is any reason why they can’t give you 5/5 ⭐️. Build your review profile on Google

Following these steps certainly won’t grant you overnight success, but it will set the foundations for greater rankings in the future. Getting the top spot on Google isn’t a sprint – it’s a marathon.


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April 27, 2021
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